Part of a trio of commercials created for BNZ. The original brief was to show the text "Death Pledge" ( Which is the Latin translation for "Mortgage" )dissolving or fading to nothing in some way, revealing a "smile" or a happy moment. We were left pretty open creatively on this, and so one of the ideas we pitched was a murder of crows, densely packed together forming the letters, having them be scared away by a kite with a cat face on it. The crows were simulated in X-Particles
for Cinema 4D, then lit and rendered using V-Ray in 3DS Max.