Great project to be a part of! This was the first piece I worked on after starting here at Assembly, we basically had to come up with a set of animated visual graphics, describing 10 different punishments that you would experience for comitting 'crimes', based on your facebook activity. Things like being tagged in a photo with a member of the opposite sex, or attending a party, would be considered illegal in many countries.
This project recently won a Gold Lion at Cannes! Great to work with Colenso BBDO on this piece.
Client: Amnesty International